Creating a Facebook group is an excellent way to develop a sense of community among members and to build trust in your brand regardless of the service you provide.
Creating and maintaining a Facebook group is time-consuming but well worth the effort when members connect with each other and with you.
While Facebook algorithms can be fickle, one thing remains clear: engagement will make your posts visible to more people and land your group in the “suggested groups” sidebar.
Post a question: Even better, post a question that will get members thinking and commenting. Ideally, your question should be related to the group topic, but it doesn’t have to be.
If you’re moved to post a question outside of the group topic, that’s OK too.
The goal is to get members thinking and interacting with one another and liking and commenting on the post.
Add some context to your links: Instead of posting links with little or no comment, give those links some context: “I found this article to be thought-provoking. Read it and let me know what you think!”
Adding some context to links will engage your group members, encourage them to click on the link, and keep Facebook from penalizing you for too many promotional posts.
Connect with your group members: It may be easy to overlook or put off direct interaction with group members, but please don’t. Connecting with group members inspires trust in you, your brand, and the group.
It can be as simple as liking a group member’s comment or as in-depth as responding to their comment with one of your own. If you decide to reply to a group member’s statement, be sincere.
The few seconds you took to respond will go a long way. Group members want to know you’re reading their comments, and the group isn’t on auto-pilot.
Toss in some emoticons: Depending on your group’s nature, a few well-thought out emoticons can increase engagement. While it’s easy to dismiss emoticons as the tools of the trade for tweens and Gen Z, emoticons can help with engagement and likes.
Ask group members for their opinion: “Which CRM do you recommend?” or “Which scheduling tool do you prefer to use?” are examples of open-ended questions that will get group members talking and interacting with you.
As a bonus, you may discover a new tool or app you never considered before!
Welcome new group members: Set aside one day a week to welcome new members. Mention them by name, along with a “welcome” image. Encourage new group members to introduce themselves.
Not all group members will do so, but it shows that you are genuinely interested in them joining your group and are glad to have them.
Get personal: With so much “noise” on the Internet, people are more likely to connect with other people instead of just connecting with a brand or service.
Posting small bits of personal information is a great way to foster trust and loyalty and allow group members to know you as a person, not just a brand.
At the same time, this is the Internet, so take care to share something that isn’t overly personal or potentially harmful to your business. Avoid oversharing.
Post at the best time for your group: Not sure of the best time? Head over to your group’s Insight page to find the peak times for post engagement.
Have a closed or private group: Let’s face it. People want to be part of something exclusive. Creating your Facebook group as a private group feeds that need for exclusivity and serves as protection as well. You’re much less likely to get trolled if members have to answer some pre-screening questions first.
Private group activity is also not visible to group members’ friends and family, so members will be more likely to engage and comment if they know Aunt Susan won’t see their comment regarding ditching corporate to start a business.
Post an intro video: People love to connect with other people. By seeing your face and hearing your voice on an intro video, group members will see the face behind the group.
There’s no need to worry about production values in your video. Choose an uncluttered background in a quiet area of your home or office, shoot a quick intro video describing the group’s purpose or anything else you feel is essential to include in your video.
Once you’re done, you can pin the video to the top of the discussion page, so it will be the first thing members see when they sign into the group.
Remind group members of the rules: Reminding members of the rules (once a month is fine for most groups) is a great way to keep members accountable and on topic.
While it doesn’t completely prevent your group from veering off-topic from time to time, this small bit of housekeeping will keep the group purpose front and center. Keep the reminders light-hearted but on topic.
Remind group members how to stay engaged: Create a screenshot post that shows members how to activate group notifications so they won’t miss a new discussion or update.
Creating a Facebook group is an excellent way to build trust and loyalty in your brand and connect with members, engage them in discussions, and ask questions. You’ll have a built-in audience for any upcoming workshops, courses, or launches.
You’ll have a community that is fun, interactive, and willing to connect with you and one another over time.
Running a Facebook group takes time and effort, so why not make all that effort pay off with connected and engaged members from the start?