What comes to mind when you hear the term “Heart-centered Entrepreneur?” It’s a term that’s been gaining ground over the past few years, and it’s seen in nearly every book, forum, course, website. You name it.
What does it really mean, though?
Creating Genuine Relationships
What was once transactional now becomes personal. While you don’t have to be BFFs (or even friends) with your clients, it’s a good idea to cultivate a genuine relationship with them.
Today more than ever it’s necessary to rise above the noise and promises on social media and websites, and connect with your potential clients on a genuine level. How can you help them make their life easier? How can you help make their business flow more smoothly?
Clients will appreciate a genuine connection with them, and it will help your business rise above the “noise” of the internet.
Belief That Your Business Makes The World A Better Place
Is it to help busy coaches better manage their inboxes and schedules? Creating websites for nonprofits whose mission you believe in? Coaching new VAs? Whatever you do in your business, it will have an impact beyond the confines of your home office.
Your Business Is A Means Of Self-expression
When you work for someone else, part of your role involves supporting their mission, goals, and vision for their business. You put very little of yourself into the role.
A heart-centered business is your way of putting yourself into everything you do for that business. It’s beyond branding: it’s how you treat your clients, resolve issues, and deliver the final product or results in a way that is uniquely yours.
When your clients interact with your business, they’re really interacting with you. Who you are will come through in every interaction.
The Belief That It’s Up To You Be Seen By Clients Who Need You
The digital space has tons of clutter. Everyone can help you reach six figures. Everyone has a course that will help you see record profits. Everyone has a blog. Everyone has social channels.
You get the idea. As a heart-centered entrepreneur, you’re able to cut through the clutter and noise to discover where your ideal clients gather,and you put yourself in front of them.
You know to not be aggressive or pushy. If they really connect with the tidbit of advice you offered in a mutual group, they’ll know how to get in touch with you.
You know yourself best, and you’re the only one who can truly put yourself out where your ideal clients are.
“Heart-centered entrepreneur” isn’t just a buzzword or a trend. It’s a mindset, one that can lead to personal and professional fulfillment for you and your clients.